Matthew’s First Radio Ad: Our Little “Naz Baby” Becomes a 603 Paws Star
- Michelle Frahm

- Oct 21
- 2 min read
Big news from our little family! My son, Matthew—known to many as our “Naz Baby” and The NASWA Resort’s youngest ambassador—has officially made his radio debut. That’s right, our easy-going, always-smiling little guy is now a spokesperson for 603 Paws, Auntie Heather’s adorable pet boutique in Meredith, NH.
A Little Star on the Airwaves
The new 603 Paws radio ad is airing live on Lakes 101.5 FM and The Hawk 104.9 FM to promote their upcoming Pet Costume Contest—and Matthew’s voice is part of the fun! You can listen to it now on either station or find it on the 603 Paws Facebook page and website for all the details.
What makes this even better? You don’t have to visit the store to participate. Whether you’re near Meredith or miles away, you can still join the contest online and show off your pet’s Halloween creativity.
About 603 Paws in Meredith, NH
If you’ve never stopped by, 603 Paws is a locally owned boutique located next to Ben & Jerry’s Ice Cream inside the Mill Falls Marketplace. It’s the go-to spot for high-quality pet products, gifts, and locally inspired goodies for both pets and their humans. Auntie Heather has built a community of animal lovers who support small business and celebrate everything New Hampshire.
Proud Mama Moment

Watching Matthew be part of this project has been such a joy. He’s always been curious, calm, and ready to smile—so recording for the ad was surprisingly natural for him! It’s amazing to see how these little experiences can become lifelong memories.
Between his new “spokes-baby” role for 603 Paws and his ongoing title as the official ambassador for The NASWA Resort on Lake Winnipesaukee, Matthew is growing up surrounded by creativity, community, and lakeside charm.
Join the Fun
Make sure to tune in to Lakes 101.5 or The Hawk 104.9 to hear Matthew’s first ad and support 603 Paws. Follow their Facebook page and visit their website to learn how you and your furry friend can enter the Costume Contest—no in-store visit required!
Here’s to celebrating small businesses, local creativity, and those proud parent moments that make life extra special.






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